Archive for August 16th, 2008

Inform vs. Excite

Saturday, August 16th, 2008

excite v. 1 a: to call to activity b: to arouse to feeling 2 a: ENERGIZE b: to produce a magnetic field in 3: to increase the activity of 4: to raise to a higher energy level syn see PROVOKE
A lot of marketing doesn’t do the whole job. It informs, but doesn’t excite. The fact
is, […]

 

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