Defining Promotional Clothing
Here are ten top tips for specifying promotional clothing: 1. First think of the brand or products you’re boosting and its aim in the marketplace and be sure the value and character defined by the promotional clothing will reflect the brand name and appeal to the aimed customer groups and segments.2. Invite, and pay attention on advice about the most up-to-date styles in materials, fashions and marking tips for clothes and clothing styles. Your supplier will have great experience and knowledge of the chosen market so they will have great insight into the latest trends and the future retail movements. In addition, make sure your clothes are fashionable, whatever your aim in the marketplace and aim to meet and satisfy the demands of the buyers.3. If you have spent time and money on research and development for new clothes, and styles to establish afresh new look in the market it is therefore essential that these and your brand are kept secret and protected from the public domain until launched on to the market. Be sure samples or deliveries are secure and don’t move into the public area earlier than the launching date or this could subsequently harm the element of surprise and affection for the new styles!4. For all your clothing orders be sure you take good quality notes, manage and generate clear and precise paperwork. This should be well ordered and quick to hand when need. Use a good filing structure storing all order confirmations containing entirely all the points.5. Ensure that the clothing suppliers you’re dealing with are professional and financially stable. Ask that you require a company profile, history and even ask for their client’s testimonials. In addition, for your own security, try and corporate with a company that’s a member of a recognised association, such as the British Promotional Merchandise Association.6. Always ask that you require a clothing sample ahead of entering production of bulk orders.7. Provide clear graphics of whatever brand logo you are going to print on the clothing, packaging or labelling.8. Think about whether the clothes will need boxing or additional tagging, which all add to the perceived value.9. Make a clear a truthful brief before approaching potential suppliers. Include your budget, deadlines, lead times, total order amounts required and as much detail about the brand and the use of the promotional clothing as possible.10. A good way to find and source promotional clothing from suppliers is to look online such as at www.promotional-merchandise.org.uk where you can find anything from clothing to promotional items, keyrings and corporate gifts.
